National Retail Federation Projects 2017 Ecommerce Sales to Grow 8-12 Percent

national-retail-federation-projects-2017

As if more proof were needed that retailing is survival of the fittest, the National Retail Federation has released its projections for 2017 and eCommerce is once again proving to be the big winner over bricks and mortar. In total, the National Retail Federation (NRF) projects 2017 ecommerce sales to grow eight to 12 percent. Meanwhile, traditional retailing is expected to see a growth rate of 3.7 to 4.2 percent.

This trend, in part, is why Macy’s announced the closure of 100 stores across the United States back in August. Citing the fact its online business has grown at double-digit rates over each of the past 15 years, the company put forth a plan to pull back from offering so many physical locations to concentrate more of its resources on eCommerce. As a result, the retailer’s online store now features natural language search and faster page loading, as well as simpler order and fulfillment procedures.

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